Get To Know #SociallyAlexis:

What Jeopardy category could you clear, no problem?

Social Media Trends

Favorite Office Snack?

Uncrustables. Though they often get me made fun of around the office, they are quick and easy to grab when I’m on the go, and you can’t go wrong with a PB&J!

Best account to follow on social media?

I’m biased towards the accounts that I manage (*ahem* @NorthPublicRelations), but if I had to pick an account I’m not affiliated with, I love how The Florida Bar is able to bridge the age gap on social media by being both educational and incorporating the latest trends.

Who do you admire and why?

I admire my mom and how she is able to balance having a career with her family life.

Where do you look for inspiration?

When I want to get inspired, I tend to collect a lot of different photos or links to things I’m drawn to and pull together the aspects from each that I like into one.

Best piece of advice you have ever received?

Set yourself up for success. Commit to things that you know are already in your capabilities, whether that means knowing you don’t like to wake up early, or giving yourself extra time to recoup after a hard week.

Tell us about your job:

I am the digital marketing coordinator for North Public Relations. A typical day for me can be anything from crafting social media posts, editing website content, to going out on a photo/video shoot.

How did your education prepare you for your career?

In my professional life, I’ve appreciated the diverse background that the classes I was able to take at FSU gave me. Having been able to take everything from social media management, mass media law, intro to public relations, and even mobile app development have all come into play in the work I do now.

How has working in your industry changed the way you look at the world?

It’s given me a perspective on what the other side of marketing and communications looks like. We are constantly being surrounded by advertisements and brands that try and influence our purchases, opinions, and awareness, and it’s been interesting to now understand the creation of those campaigns.

Share a notable (funny, embarrassing, exciting) experience you’ve had at work:

I think the most exciting experiences I’ve had at work have been running AV for events that we plan. This may sound boring to a lot of people, but for me, it combines all of my interests from creating an attendee experience to being able to manage and problem solve with the technology at hand.

How do you handle work-life balance?

Having an hourly schedule has been critical to me being able to manage my work/life balance. Planning my week out at the beginning of the week helps me stay on top of my work, as well as make time for myself, friend/family relationships, and my dogs.

What advice would you give yourself in college?

Get engaged with the community! During college, I felt really connected to different things on-campus, but I didn’t start getting involved with things in the community until after I graduated.

About #SociallyAlexis

Digital Marketing & Social Media Coordinator

Alexis Gayda is North’s resident social media and tech maven! Manager of all things digital, Alexis brings a background of mobile app and website management and design together with her affinity for harnessing social media to create innovative digital marketing campaigns for clients.

Her knowledge and experience in the tech-world, helps clients create dynamic marketing campaigns that flow seamlessly from their website to social media and print materials.  Ensuring our clients’ branding is consistent but always continuously evolving.

In her spare time, Alexis spends time giving back to the community, spending time with her little sister as a volunteer in the Big Brothers Big Sisters of the Big Bend Program.

Alexis is a graduate of the Florida State University where she received her Bachelor of Science in Information Communication and Technology.

Follow her on Instagram @Socially_Alexis