Overview

Legal Services of North Florida (LSNF) is a non-profit organization providing civil legal assistance throughout 16 counties in North Florida. Their mission is to provide an opportunity for justice for eligible residents through representation conducted efficiently and comparable in quality to that of the private bar, and through other forms of legal assistance designed to provide a full range of civil legal services to those in need.

North began working with LSNF by developing their most recent fundraising campaign, the Circle of Giving, an opportunity for the organization to honor those who support LSNF annually by providing for the financial stability of the various programs LSNF maintains.

To help launch the more than $1 million campaign, North helped advance the Circle of Giving Campaign brand and promotions, developing collateral materials, website content as well as the overall outreach campaign to engage supporters and the media.  North continues to work with LSNF to garner better engagement from the legal community and general public as well as harnessing strategic communications to raise awareness with lawmakers, the public and media about the availability and benefits of communities investing in the ability to provide no-cost legal aid.

Project

Circle of Giving Campaign, General Public Relations & Promotions

Client

Legal Services of North Florida

What We Did

Campaign Development, Messaging, Social Media, Event Planning, Media Relations