September is National Preparedness Month which coincides with hurricane season in Florida, during which many counties provide their communities with supplies, tips and information on how to be prepared in the event of a disaster. North was hired to help Leon County educate and prepare its residents through a campaign whose goal was to help citizens build an emergency preparedness bucket.
North provided campaign messaging, graphic design, social media and media relations as well as managed an event bringing together the county’s emergency preparedness agencies. North also coordinated the supply of over 100 buckets and emergency supplies free to the public.
The campaign was a success, all buckets were distributed to citizens, media coverage of the event was extensive and the county plans to replicate the event for years to come.