Allison North Jones

Founder & CEO

#BossLadyNorth

Allison is experienced in all aspects of media strategy, public policy and planning with nearly 20-years of experience, beginning her career as a journalist covering politics for national news organizations in Washington D.C. and then Florida. In 2006, Allison hung up her press pass and began her career as a public relations consultant and executive developing state and federal campaigns and public relations initiatives for a variety of clients.

Working for national news organizations in Washington D.C., including the New York Times, Bloomberg News and CNN, Allison developed a keen understanding of politics and public policy. As a member of Florida’s Capitol Press Corps, Allison covered the Florida Legislature as well as statewide and national political campaigns for the Tampa Tribune.

Since leaving the Florida Press Corps, Allison has helped develop numerous public relations campaigns and secured media exposure for a wide range of businesses, associations and nonprofit organizations.  She has also served as a consultant and communications director for numerous Florida primary and general election campaigns.

As a former member of the national media as well as the Florida Capitol Press Corps, Allison’s ongoing relationships with the media in Florida, Washington D.C. and throughout the country, combined with her intimate understanding of how best to communicate with them and garner access to the media gives clients an edge in their public relations and marketing campaigns.

Allison has also developed messaging and managed crisis communications for businesses small and large, developed strategic communications for Fortune 500 companies, and serves as a media consultant for several nonprofit associations and advocacy organizations throughout the country.

Throughout 2013, Allison hosted a morning drive-time radio show during which she interviewed a wide array of high-profile political and media personalities.  Allison is also a frequent source for the media.

When she’s not traveling all over doing all the #bosslady things, Allison can be found spending her “free time” either consuming coffee or rosé and spending time with her rescue pup, Brynn.

Melissa West

Director of Strategic Marketing

#TheDelegator

Melissa West brings extensive experience to North, which includes political campaigns and strategic communications for legislative, business related and nonprofit organizations. Currently, at the helm of North’s Charleston office, Melissa’s areas of expertise include event management, nonprofit communications and branding, media management and outreach, legislative advocacy, advertising and event planning.

Prior to joining the team, Melissa was Donor Relations Coordinator for the Florida State University Foundation in the Office of Advancement Relations. Melissa has also worked as a public policy analyst at The Children’s Campaign, and as an assistant campaign coordinator for the Agricultural Commissioner general election campaign in 2010.

Melissa has received numerous honors and recognitions in her field including in 2015 named as a Golden A.C.E by the Tallahassee Network of Young Professionals.

Melissa is a graduate of Florida State University where she received her Master’s degree in Education Policy, Planning and Analysis as well as a Bachelor’s in Economics and Political Science, with a minor in Communications.

When Melissa isn’t delegating all the things for the North team, her favorite way to unwind is by running a tight ship at home in Charleston with her husband Kyle and 3-year-old son.  She can usually be found cooking up a storm in the kitchen or delegating the latest home improvement project!

Alexis Gayda

Digital Marketing & Social Media Coordinator

#SociallyAlexis

Alexis Gayda is North’s resident social media and tech maven! Manager of all things digital, Alexis brings a background of mobile app and website management and design together with her affinity for harnessing social media to create innovative digital marketing campaigns for clients.

Her knowledge and experience in the tech-world, helps clients create dynamic marketing campaigns that flow seamlessly from their website to social media and print materials.  Ensuring our clients’ branding is consistent but always continuously evolving.

In her spare time, Alexis spends time giving back to the community, spending time with her little sister as a volunteer in the Big Brothers Big Sisters of the Big Bend Program.

Alexis is a graduate of the Florida State University where she received her Bachelor of Science in Information Communication and Technology.

Macy Zicker

Events Coordinator

#MacyManaged

Macy Zicker’s passion for strategic communication combined with her knack for positive client engagement helps North create exceptionally organized and seamless event experiences for our clients.

Macy’s ability to engage clients and target audiences help clients effectively expand target audiences, and ensure their events are always unique and successful. By integrating her extensive client knowledge with her skills in event management and facilitation, Macy is able to make clients’ visions come to life.

Macy’s experience in the successful planning of numerous North client events and large-scale conferences and her attention to detail is a critical component in overall audience experience and has become a hallmark of North events. Her dedication to client satisfaction, and captivating the public in outreach campaigns allows her to fulfill even our clients’ most ambitious requests.

In her spare time, Macy enjoys spending time with her rescue dog, Georgie. She also hopes to lead a Girl Scout troop in the future to empower and inspire young girls to reach their full potential!

Macy received her Bachelor of Science degree from Florida State University double-majoring in Media/Communications Studies, and Editing, Writing and Media.